About the Brand:
Heather and Erika had a clear mission and a powerful coaching program, but they were starting from a blank slate. They came to us with vision, expertise, and a strong sense of purpose. What they needed was a complete brand built from the ground up. The new identity brought their ideas to life with clarity, precision, and elegance. Strong design gave their program the presence and authority high high-performing leaders expect.
The Challenge
There was no existing identity or visual foundation. The challenge was to create a brand that communicated luxury, confidence, and sophistication without feeling rigid. The visuals needed to appeal to high achievers while remaining warm enough to foster trust and meaningful connection.
Our Approach
We began with a deep dive into their voice, values, and long-term goals. From there, we crafted a strategy centered on clarity and refinement.
The visual system uses a balanced color palette, elegant typography,
and a custom wordmark that anchors the identity. Every element supports their role as trusted, polished, experienced coaches.
The process was collaborative and intentional, ensuring that the brand reflected not only their services but their personalities and leadership style. The result was a complete identity
built to grow alongside their
expanding program.
Scope and Key Deliverables
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Brand discovery and strategic positioning
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Logo and custom wordmark
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Refined color and typography system
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Executive-ready brand guidelines
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Core coaching collateral
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Digital assets for onboarding and marketing
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Visual direction for future program expansions
The End Result:
Heather and Erika now have an identity that feels premium, modern, and fully aligned with the standard of their work. The brand communicates authority and approachability, giving them the foundation to attract the right leaders and grow with confidence.
Primary Logo
Logo Mark
