About the Client:
Snappers had heart, history, and a loyal customer base, but the visual identity wasn’t carrying its weight. The old branding didn’t reflect the freshness of the menu or the character of the dining experience. The new identity gave the restaurant exactly what it needed to grow. A clear, modern brand helped customers connect faster, recognize the restaurant instantly, and trust the quality behind the name. Strong design became a real driver of visibility, recognition, and customer engagement.
The Challenge
The existing brand felt outdated and lacked the personality that defined the restaurant. There was no clear identity system, no consistency across touchpoints, and nothing that captured the coastal spirit behind the name.
Snappers needed a look that was approachable, fresh, and recognizable. They needed branding strong enough to attract new customers while honoring the loyal audience they already had.
Our Approach
We immersed ourselves in the restaurant’s story, community, and aesthetic. The new brand blends coastal elements with warm, textural visuals that feel handcrafted and familiar. We chose colors inspired by shoreline materials and typography that communicates comfort with modernity. The refreshed logo system sits at the center, giving Snappers a clear identity that works across menus, signage, packaging, and social.
Throughout the process, we collaborated closely with the owners to make sure the brand felt authentic, not overproduced. The focus was timelessness, clarity,
and personality.
Scope and Key Deliverables
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Brand discovery and direction
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Logo and submark system
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Coastal-toned color palette
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Typography system for menus
and digital assets -
Menu redesign
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Exterior signage suggestions
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Social media graphics and
visual direction
The End Result:
Snappers now has a vibrant identity that reflects the heart of the restaurant. The visuals feel modern and rooted in the community. The brand is more recognizable, easier to promote, and far more cohesive. Guests immediately sense the quality and care the restaurant puts into every part of the experience.
Primary Logo
